Qty Name Price
*Discounts, Tax, and Shipping will be calculated at Checkout



An Elevated Wine & Spirits Procurement Experience!

First and foremost, we have now streamlined & simplified our club options from seven to ONLY ONE.  CV Collective releases will be seven times a year and include all odd months; January, March, May, July, September, November, plus December.  The cost is $105 per release (plus tax and shipping if applicable).

At the time of pick-up, there will be seven different wines/spirits for YOU to choose from.  Six of these bottles will be “member” priced at $50/bottle and one will be $100/bottle.  There will be two spirits, three red wines and one white wine, selected for PQR (price quality ratio) and/or seasonality.   When picking up your club release, YOU have the option of choosing what YOU want to take home.  It can be any TWO of the $50 bottles being offered (two of the same if desired) or ONE of the $100 bottle being offered, which will be a wild card (wine or spirit).  If you decide you do not want any of the selections, we will transfer $105 to your ***LOYALTY POINTS*** (points are equivalent to the value of $105 {plus tax/shipping if applicable}) account which you can use towards any in-store purchase at CVW&S or online at www.cvwineandspirits.com!

As part of your membership, we will begin our monthly “2nd Saturday Tastings” where all members can taste the seven selections being offered before choosing their bottles.  Also, we will be initiating “3rd Thursday (night) Tastings” (monthly) for those members who struggle with weekend scheduling conflicts.  

If you have not picked-up or had your selections shipped before the next club release, your balance will be transferred to ***LOYALTY POINTS*** (points are equivalent to the value of $105 {plus tax/shipping if applicable}).  We will not refund non-picked up orders, only transfer balances to your loyalty points account.


Every quarter ($0.25) you spend at CVW&S and CV TAVERN, will earn you “ONE” LOYALTY POINT.  For every 100 Loyalty Points (which is every $25/spent) you will accrue $1 store credit/loyalty dollars towards a future purchase.  Essentially, for every $100 you spend at CVW&S you will receive $4 in credits to be used for future purchases.  It’s really that simple, you will be earning 4% BACK on EVERY $100 SPENT! The more you spend, the more you earn, resulting in more money saved!  Loyalty points can be earned at CVW&S with in-store, CV Collective & all online transactions, essentially any purchase that is made with your account on file!  When CV Tavern opens (more info below), you will earn loyalty points on every purchase at the tavern whether you purchase our delicious food, glass of wine or a craft cocktail!  Yeah, that’s awesome!

Loyalty points can only be redeemed at CVW&S with in-store or online purchases.  You can easily access your loyalty points by logging into your online account.  Loyalty points CANNOT be redeemed for CV Collective release transactions and/or at the CV Tavern.  Loyalty Points will be activated once we process your first club release.

***Loyalty Points are only redeemable towards purchases in store or online at CVW&S.  Loyalty Points cannot be used towards purchases at CV Tavern, CV Collective releases or refunded as cash.


Loyalty Points – Earn 1 point for every quarter ($0.25) you spend.  Every 100 Points (which is $25 spent) will get you $1 in store credit/loyalty dollars (EXAMPLE: Spend $100 = 400PTS Loyalty Points = $4 of store credit/loyalty dollars) to be used towards another purchase.  Future promotions may include double or triple point promotional sales and/or purchase days.

10% Discount – Receive 10% off any bottle that is not previously discounted and/or a net item (IE. allocated wines/spirits).  Also, NO discounts at CV Tavern or CV Collective releases.

Two Complimentary Tastings Per Month – 2nd Saturday Tasting (1-3PM) & 3rd Thursday Tasting (5-7PM).   Additional tastings will be presented most months which will focus on other wine/spirits being offered at CVW&S.

Exclusive Wines/Spirits Offerings – With the launch of the CV Collective, we will be reserving all “special-offerings” for members only.  This includes all six-pack or case wine deals and or limited run items.  All members will earn loyalty points on these deals too!

CV TAVERN – To be announced as we get closer to an open date. 

~ Additional benefits will be announced in the future.


YES…CV TAVERN, not a marketplace.  Carpe Vino started as a wine bar/wine shop in 2002 and from the start was recognized as the new “Cheers” type of hangout in Auburn.  After complete overhaul of this 1855 brick and mortar building, our little wine bar was the perfect complement to Old Town’s charm which people found themselves gravitating to on a regular basis.  Opening the front door and seeing that Mahogany bar full of smiling/laughing patrons with wine glasses filled…you couldn’t help but fall in love with the place.  

Four years later and with overwhelming demand we opened an award-winning restaurant that would stand a lengthy 15-year tenure, almost unheard of these days for an independent restaurant.  We learned a lot during that run and with Covid sealing the restaurants fate, we shuttered the doors and went back to the drawing board.

We have thought long-and-hard and settled on CV Tavern, which will be an elevated bar experience, opening late 2022.   Work has been happening at CVW&S and the old CV building for the past three years.  Two years ago, we completed an extensive patio project between CV & CVW&S.  This fully bonded patio will host upcoming educational tastings and events.  

Last year, we completed a full remodel of our Court Street building where CV Wine & Spirits resides.  We essentially converted an office building into one of the premier bottle shops in Northern California.

Finally, we have begun the process of converting Carpe Vino into CV Tavern. Again, working our way from the top (roof, hvac, etc) down to the inside of our almost 165+ year old building.  We are excited for this project to be completed and once again welcome back our former, current and new patrons into what we anticipate will once again be the “Cheers” of Auburn.  We will be taking an elevated approach to the classic tavern-style menu all while incorporating a lil BBQ.  You will get the same professionalism from our new staff, but we will be taking the “fine” out of fine dining.  We will keep you privy to our progression as we continue this transformation to CV Tavern.

Now all that’s left to do is JOIN!  Click the JOIN NOW button and sign-up! 

We can’t wait to see you!
The CV Crew